Apple is once again making headlines with its latest marketing campaign, this time taking a playful jab at Microsoft’s notorious “Blue Screen of Death” (BSOD). The ad draws attention to last year’s widespread CrowdStrike outage that caused massive disruptions across Windows systems — while Apple devices remained unaffected. By emphasizing this contrast, Apple is doubling down on its long-standing message: Mac security is built differently, and it shows.
For decades, the BSOD has been a dreaded sight for Windows users, often caused by driver failures, system errors, or corrupted files that lead to sudden crashes and forced restarts. Apple cleverly uses this well-known pain point to position macOS as a more stable and secure alternative. According to the campaign, while organizations struggled with downtime and lost productivity during the CrowdStrike incident, Mac users continued working without interruption — showcasing the reliability and resilience of Apple’s integrated hardware-software ecosystem.
As Apple boldly states in its latest ad,
There’s no security like Mac security — because when the world stops, Mac keeps going.” This message not only pokes fun at Microsoft’s long-standing stability issues but also highlights the confidence Apple has in its closed and tightly controlled platform. It’s a clear signal to businesses and everyday users alike: investing in Apple technology means investing in stability, safety, and peace of mind.
Credit: “Apple Makes Fun of Microsoft’s BSOD…” by Team LatestLY (LatestLY)